Kipaş Holding Board Member Ahmet Öksüz:

"We Aim to Make a Difference with Nebim V3 Innovations."

Ahmet Öksüz, Board Member of Lee Cooper, the first foreign brand to enter Türkiye, evaluated the market position, growth strategy and youth clothing market of Lee Cooper brand. Öksüz, who also touched on the successful works they carried out with Nebim, also made suggestions to their business partners regarding Enterprise Resource Planning solutions. Lee Cooper, which offers a comfortable and stylish collection that can be worn at any time of the day for both women and men, mentioned that they sell to wholesale and consignment customers in different ways and with different advantages thanks to Nebim.

Since when has Lee Cooper brand been present in the Turkish market?

Lee Cooper is the first foreign brand to enter Türkiye. The brand went through a long period of silence in Türkiye. As Kipaş Holding, we were manufacturing for Lee Cooper as well as many world brands. As a result of our production power and retail enthusiasm, we acquired Lee Cooper's production and retail license rights in Türkiye in 2010.

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You opened 15 new stores in two months. Based on this new growth strategy, can you tell us about Lee Cooper's position in the market?

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We will follow a rapid growth strategy with Lee Cooper in Türkiye. We opened stores in the most important cities and shopping malls of Türkiye in a short period of two months. We aim to reach 200 sales points in 3 years. As Lee Cooper, our collections will now meet consumers in Boyners, in addition to our own stores.

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You define your products as Cool and sophisticated that can be worn at any time of the day. Who is Lee Cooper's target audience, who wears Lee Cooper?

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Lee Cooper offers a comfortable and stylish collection that can be worn at any time of the day for both women and men. All the pieces in the collection are compatible and complementary to each other. I believe that everyone can find something from our collection. Lee Cooper has very high brand awareness in Türkiye. We appeal to both young people and the generation that used to wear Lee Cooper and grew up with this brand.

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Which product and version of Nebim software do you currently use in your store/stores? In which business process is it used most effectively?

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We use Nebim V3 Enterprise version. Of course, the area we use most frequently is the sales module. In addition to our stores, we sell to our wholesale and consignment customers in different ways and with different advantages. For this reason, I can count the campaign module as the most effective module that we frequently use. Apart from this, the data warehouse and logistics modules are also important for us and make our job easier.

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How do you evaluate the youth clothing market in Türkiye in terms of competition and diversity?

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The youth clothing market in Türkiye is quite dynamic. The high rate of the young population makes the market dynamic. Competition is high and product diversity is also high in the youth clothing sector. This is actually an advantage. The increase in alternatives is an opportunity for the development of organized retail. As Lee Cooper, we believe that we are a good alternative in the youth clothing market with our collections and our design approach at affordable prices. Our goal is to increase our store numbers and be among the top 3 in the sector within 5 years.

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Would you recommend "Nebim Enterprise Resource Planning" solutions to your business partners? Could you briefly explain the reasons?

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We believe that enterprise resource planning software is now indispensable tools for companies to carry out their daily operations. In addition, these tools must be equipped with the necessary analysis and report tools to make decisions. The main reason for choosing Nebim solutions is the serious experience and effort it has gained in the Turkish retail sector for many years. It was our belief that Nebim solutions, which make a great contribution to the sector, would transfer this knowledge to our Lee Cooper brand, which entered the market quickly and has big goals, in a short time and would make a difference thanks to the innovative structure that comes with Nebim V3 ERP.